that's not how the enterprise uses the ipad. they're using robust software. year seeing doctors and lawyers and architects out in the field with big auto cad files, big x-ray files, big embedded video. also, the students, i can see a lot of use for that because the i books that apple launched about a year and a half ago, those are really intensive, big files, as well. that's why you didn't know much about it, but i don't think apple wants the average consumer to think of the ipad as almost a $1,000 device. it's not the average user that's going to be selling out $1,000 for this ipad. it's going to be the enterprise. if you get one of these big ipads, it's probably because your work has given you one. >> just one thing, natalie. if we store lots of big files and apps on the cloud, do we still need more power or more storage to access them? >> well, no, not really. that's going to be a -- that's going to be a factor of the processor inside the tap let that you're using and your connectivity. so either your wi-fi or your 3g or your 4g connection. so whatever you